Vision & Reality Research 2004
This Report on Increasing the Lifetime Value of Pharmaceutical Products is the Largest Global Pharmaceuticals Survey in 2004.
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2004-12-27 4:43 PM
Pharmaceutical companies are missing vital opportunities to maximize their products’ lifetime value.
Capgemini Life Sciences’ latest global research report ‘Increasing the lifetime value of pharmaceutical products’ developed in collaboration with the Economist Intelligence Unit, points to the need for a more integrated approach to product lifecycle management: one that enables pharma companies to make the most of their existing products, but which also helps them identify and nurture the products that will drive growth well into the future.
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