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Integrated Multi Channel Retailing

Retailers need to understand new consumer shopping patterns and how they should be responding to them

The traditional retailing environment of a chain of high street stores selling a limited range of products at a ‘fair price’ to a loyal customer base is a thing of the past. The rise-and-rise of the internet is causing far greater disruption to the industry than any retailer could have predicted. More people are online than ever before. They use the internet for longer, to serve ever more diverse needs, interacting and exchanging rich information within chosen online communities. The internet is now a core part of people’s lives, connecting with them at a rational, emotional and social level.

Its impact on integrated multi-channel retailing is therefore greater than simply an additional route to market. It is changing consumer behaviour, however they choose to shop. This paper considers these new consumer shopping patterns and how retailers can respond to them.

To read IMRG Capgemini e-Retail Sales Index press release for May, click here.

To learn more about our services in the retail and consumer products sector, click here.

Coverage of May’s IMRG Capgemini e-Retail Sales Index:

• Drapers
• The Times
• Computer Weekly
• Reuters
• The Press Association

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