Cars Online 08/09
10th Annual Global Automotive Study: Tracking Consumer Buying Behavior in Both Mature and Emerging Markets
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1.3 MB - Published on:
2008-10-23 12:24 PM
The 10th annual Capgemini global automotive study – Cars Online 08/09 expands our coverage of consumer buying behavior beyond traditional mature markets such as the United States and Western Europe to include several emerging markets: Brazil, Russia and India, in addition to China, which we have covered since 2004. As these developing markets become increasingly vital for the automotive industry, companies must understand how consumer purchase patterns in these countries differ from or mirror the behavior of car buyers in established markets.
This year we also take a deeper look at top-of-mind issues like fuel efficiency and alternative-fuel vehicles, the use of new online tools such as blogs and discussion forums, and customer satisfaction with the vehicle buying process, including consumer suggestions on what would improve the buying experience.
Related links:
- Cars Online 07/08 - the ninth edition focuses on how identifying changing consumer habits.
- Find out more about Capgemini and the Transportation industry.
- Find out how the emerging markets are reshaping global manufacturing.
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